The Firefox re-brand. What it means to the fox moving forward.

Image Credits : dribbble

In line with the current trend “ is possibly the best phrase to describe Mozilla’s re-brand attempt.

One of the most common reasons for undertaking a corporate re-branding project is modernization. In Mozilla’s case if we could dig deep, we realize that it comes out as a bold and clever strategy to modernize the brand as well as creating an identity that will showcase spectrum of services Mozilla is going to be offering in the near future.

Let’s talk about the design

This project was started in 2018 through a survey among the community, again a good plan to avoid user backlash which is often the case with big brands trying to refresh their identity.Firefox had an internal team working closely alongside external agencies to come up with the new identity.

What’s striking about the design is that its more about fire than fox ! Firefox is looking to create an identity that covers their entire range of products. The aim was to brand themselves as not just a browser but as whole host of apps and services including a password manager, file-sharing service, and a hack notification system.

Gradients are the new colors ! Firefox is riding the gradient wave to create a new identity that’s memorable yet staying true to the core brand visuals.

Remember the Instagram gradient ? and the same style followed in its subsidiary apps like boomerang ? Firefox has done the same that will successfully reflect their brand image as more than a browser and making the users familiar with their lesser known services. The logo is an open circle with a heavy use of gradient in the ‘swoosh’ demonstrating the company’s open source ideals as well as the completeness of their new apps and services.

An expansive color palette and more rounded icons give a touch of totality and modern quality.

What does all this mean to Firefox’s business plans ?

Taking into account the growth of internet based services, focus on data security and user demographics Firefox have positioned themselves as a privacy and security prioritizing ecosystem of services. Doing so demanded a modern visual design that gathers the eyes of the millennials and a strategic plan that answers their current issues in terms of data security and privacy.

The fox’s business plans are getting fired up through the re-brand!

Standing their ground as a solution provider to data security and privacy issues is a good way of redefining the brand story and reshaping the way the brand was perceived, moreover its a good stance considering the issues and user perceptions their direct competitors Google have to deal with. Firefox have further mooted a paid VPN service and cloud based storage, from the business point of view it’s probably the best time to re-brand before launching new services.

Firefox has made an attempt to stay on top of the internet usage shift and competing in the market. The re-branding might be the first and the right step in their ambitious plans. Firefox will continue to evolve backed up by their strong visual design and it won’t be long before Firefox competes at the highest level.